Nepalese Handicrafts Research Report Sample on Online Shopping

Question: Write a research report on Online Shopping for Nepalese Handicrafts. Answer: 1.1 Introduction The online shopping also known as e- commerce is a process of initiation, implementation and negotiation of the commercial activities by the use of internet. In this growing competitive world of retail and marketing Nepal has also taken the initiatives to make their products available all over the world especially for the Nepalese people who live in USA, OK, Japan and Canada. Handicrafts, woodcraft, metal craft, paper craft, stone craft and paintings influenced by Hindu and Buddhist culture are the main products of the online shopping site, which can hardly be found in those foreign countries, therefore large number of customers, can be attracted towards this e shopping facilities (Beresford, Kubler and Preibusch 2012). Therefore, this research study focuses on the reliability of the online shopping facilities provided by Nepal to the people all across the world highly influenced by Hindu and Buddhist culture. 1.2 Background of the Topic In this growing competitive world, the business success totally depends on the achievement of customer satisfaction by proving them unique quality of products and services. Nepalese handicrafts, wooden crafts, metal crafts, crystal arts, stone crafts, paper crafts, Thangka paintings, Shiva lingams, Radrakshas, Hindu Goddesses, Vajrapani, Tara statues, Buddha statues, Aparmita, Bodhisatwa are the greatest attraction of the people living in USA, UK, Australia and many others. In this aspect, some of the Nepalese websites like Himalaya crafts, dharma shop are the online marketing stores are presenting glimpses of handicraft products with fabulous and pleasant online shopping experiences (Niranjanamurthy et al. 2013). The major aims of these websites are to provide goods with speed delivery services at its bets cost to the people all around the world. Liang et al. (2014) mentioned that in order to sustain more and more customers and to maintain the loyalty of the customers the online shopping sites should look after their privacy and security facilities to set up a merchant account service. 1.3 Significance of the Topic Clemes, Gan and Zhang (2014) mentioned that people born and brought up in Nepal, however lives in other countries to build up their career or any other reasons hardly found the products that remind their culture and ethics. Therefore, the basic reason to choose this topic for the research work is to analyze and evaluate the online shopping facilities that must be available in the foreign countries with large selection of products at affordable prices. Nepalese people living around the world should have the facilities to access the website from anywhere at any time to get their products with fast tracking and delivery system. According to Hallinan, Friedewald and McCarthy (2012), the online shopping site should be strengthen up with all security protocols and the payment system should make easy for the customers. 1.4 Research Aim Researcher has aimed to address the success factors of online shopping facilities in Nepal that can attract the people of all over the world by providing them unique quality of handicraft, metal craft and wooden craft products (Harris 2013). 1.5 Research Objectives Based on the research aim, the researcher has made the following objectives to find out the key factors of online shopping stores that must be available for the Nepalese people living around the world. In order to achieve the research aims, the objectives are listed below: To identify the needs of the Nepalese people around the globe greatly influenced by Hindu and Buddhist culture To make a reliable website with unique quality of handcraft, woodcraft and metal craft products To identify the factors for building up an effective customer loyalty function To facilitate an platform where people can buy as well see the products 1.6 Research Questions In order to understand the importance and reliability of the research topic the researcher has made the following question What are the needs of Nepalese people living in USA, OK, Canada or Japan? What should be the features of a reliable online website for the people around the globe for buying and selling products over the internet? What are the important success factors that can attain greater customer satisfaction? 1.7 Research Hypotheses Hypothesis 1: H0: Demographics of individuals do not affect the scope for online shopping for Nepalese handicrafts; H1: Demographics of individuals significantly affect online shopping for Nepalese handicrafts; Hypothesis 2: H0: Motivation and learning do not affect the scope for online shopping for Nepalese handicrafts; H2: Motivation and learning significantly affect the scope for online shopping for Nepalese handicrafts; Hypothesis 3: H0: Technology and public policy do not affect the scope for online shopping for Nepalese handicrafts; H3: Technology and public policy significantly affect the scope for online shopping for Nepalese handicrafts; 1.8 Outline of the Study The current dissertation has divided into five consecutive chapters for the better understanding of the major theme of the research work (Adhikari and Asia 2013). The researcher has followed a standard and systematic structure to meet the reliability and transparency of the research study and to provide an easy interpretation to the readers. Chapter 1 Introduction: Brief but clear introduction of the research topic with research aims and objectives are described in this section. In order to support the research objectives research questions are set to drive the entire work in a right direction. Chapter 2 Literature Review: This section includes all the theories and concepts regarding the online shopping facilities of Nepalese items to make it available for the people around the globe highly influenced by the people around the world. The theoretical concepts will help to identify the gaps between the practical evidences and its uses in real case scenarios. Chapter 3 Research Methodology: This chapter focuses on the selection of appropriate research philosophy, approach, technique, design and methods and its implementation to collect useful data and information for successful completion of the research work. The researcher has given the justification for each selection to align it with research aims and objectives. Chapter 4 Data Analysis and Interpretation: Gathered data and information will be analyzed by proper data analysis technique in this section to make an accurate result and outcome for successful conclusion of the dissertation. Detail and clear-cut analysis of gathered data will help to highlight the major factors of online shopping facilities in Nepal to provide unique products influenced by Hindu and Buddhist culture. Feedback of the participants will be taken for the completion of surveys. Chapter 5 Conclusion and Future Work: At the end of dissertation, this chapter will draw a suitable conclusion from the analyzed data in the previous section. The conclusion is linked up all the research objectives to justify the obtained results. Based on the conclusion, some useful recommendations will be provided by the researcher for future studies and work. 1.9 Summary The significance of the research study has described to state the importance of the research topic in present business scenario of Nepal. The major theme of the research topic is described through various sub sections like research aims, objectives and questions to drive the work in a systematic fashion. The following chapters will enhance the knowledge of the readers by describing the details of the research topic and its concepts. References Adhikari, K.P. and Asia, H.S., 2013. Rapid Assessments of Trades Employing HomeBased Workers in Kathmandu Valley. Ahuja, R., 2016. Mobile Payments for Conducting M-Commerce.Securing Transactions and Payment Systems for M-Commerce, p.158. Bank, N.R., 2014. An Assessment of Export Barriers of Nepalese Products to India. Barnett, T., Pearson, A.W., Pearson, R. and Kellermanns, F.W., 2015. Five-factor model personality traits as predictors of perceived and actual usage of technology.European Journal of Information Systems,24(4), pp.374-390. Beresford, A.R., Kubler, D. and Preibusch, S., 2012. Unwillingness to pay for privacy: A field experiment.Economics Letters,117(1), pp.25-27.

Biography of Pancho Villa, Mexican Revolutionary

Biography of Pancho Villa, Mexican Revolutionary Francisco Pancho Villa (born  Josà © Doroteo Arango Armbula; June 5, 1878–July 20, 1923) was a Mexican revolutionary leader who advocated for the poor and land reform. He helped lead the Mexican Revolution, which ended the reign of Porfirio Dà ­az and led to the creation of a new government in Mexico. Today, Villa is remembered as a folk hero and a champion of the lower classes. Fast Facts: Pancho Villa Known For: Villa was a leader of the Mexican Revolution, which overturned the government of Mexico.Also Known As: Josà © Doroteo Arango Armbula, Francisco VillaBorn: June 5, 1878 in San Juan del Rà ­o, Durango, MexicoParents: Agustà ­n Arango and Micaela ArmbulaDied: July 20, 1923  in Parral, Chihuahua, MexicoSpouse(s): Unknown (according to legend, he was married more than 70 times) Early Life Pancho Villa was born Josà © Doroteo Arango Armbula on June 5, 1878. He was the son of a sharecropper at the hacienda in San Juan del Rio, Durango. While growing up, Pancho Villa witnessed and experienced the harshness of peasant life. In Mexico during the late 19th century, the rich were becoming richer by taking advantage of the lower classes, often treating them like slaves. When Villa was 15, his father died, so Villa began to work as a sharecropper to help support his mother and four siblings. One day in 1894, Villa came home from the fields to find that the owner of the hacienda intended to have sex with Villas 12-year old sister. Villa, only 16 years old, grabbed a pistol, shot the owner of the hacienda, and then took off for the mountains. Exile From 1894 to 1910, Villa spent most of his time in the mountains running from the law. At first, he did what he could to survive by himself. By 1896, however, he had joined up with some other bandits and become their leader. Villa and his group of bandits would steal cattle, rob shipments of money, and commit other crimes against the wealthy. Because he stole from the rich and often shared his spoils with the poor, some saw Villa as a modern-day Robin Hood. It was during this time that Doroteo Arango began using the name Francisco Pancho Villa. (Pancho is a common nickname for Francisco.) There are many theories as to why he chose that name. Some say it was the name of a bandit leader he had met; others say it was Villas fraternal grandfathers last name. Villas notoriety as a bandit and his prowess at escaping capture caught the attention of men who were planning a revolution against the Mexican government. These men understood that Villas skills would make him an excellent guerilla fighter during the revolution. Mexican Revolution Since Porfirio Diaz, the sitting president of Mexico, had created many of the current problems for the poor and Francisco Madero promised change for the lower classes, Pancho Villa decided to join Maderos cause and agreed to be a leader in the revolutionary army. From October 1910 to May 1911, Pancho Villa was a very effective military leader. However, in May 1911, Villa resigned from command because of differences he had with another commander, Pascual Orozco, Jr. Orozco Rebellion On May 29, 1911, Villa married Maria Luz Corral and tried to settle into a quiet domestic life. Unfortunately, though Madero had become president, political unrest again appeared in Mexico. Orozco, angered by being left out of what he considered his rightful place in the new government, challenged Madero by starting a new rebellion in the spring of 1912. Once again, Villa gathered troops and worked with General Victoriano Huerta to support Madero in quashing the rebellion. Prison In June 1912, Huerta accused Villa of stealing a horse and ordered him to be executed. A reprieve from Madero came for Villa at the very last minute, but Villa was still remitted to prison. He remained in prison from June 1912 to when he escaped on December 27, 1912. More Fighting and Civil War By the time Villa escaped from prison, Huerta had switched from a Madero supporter to a Madero adversary. On February 22, 1913, Huerta killed Madero and claimed the presidency for himself. Villa then allied himself with Venustiano Carranza to fight against Huerta. He was extremely successful, winning battle after battle during the next several years. After Villa conquered Chihuahua and other northern areas, he spent much of his time reallocating land and stabilizing the economy. In the summer of 1914, Villa and Carranza split and became enemies. For the next several years, Mexico continued to be embroiled in a civil war between the factions of Pancho Villa and Venustiano Carranza. Raid on Columbus, New Mexico The United States took sides in the battle and supported Carranza. On March 9, 1916, Villa attacked the town of Columbus, New Mexico. His was the first foreign attack on American soil since 1812. The United States sent several thousand soldiers across the border to hunt for Villa. Though they spent over a year searching, they never caught him. Peace On May 20, 1920, Carranza was assassinated and Adolfo De la Huerta became the interim president of Mexico. De la Huerta wanted peace in Mexico, so he negotiated with Villa for his retirement. Part of the peace agreement was that Villa would receive a hacienda in Chihuahua. Death Villa retired from revolutionary life in 1920 but had only a short retirement, for he was gunned down in his car on July 20, 1923. He was buried in Parral, Chihuahua. Legacy For his role in the Mexican Revolution, Villa became a folk hero. His life has inspired numerous films, including The Life of General Villa, Viva Villa!, and Pancho Villa Returns. Sources Katz, Friedrich.  The Life and Times of Pancho Villa. Stanford University Press, 1998.Knight, Alan.  The Mexican Revolution: A Very Short Introduction. Oxford University Press, 2016.McLynn, Frank.  Villa and Zapata: A History of the Mexican Revolution. Basic Books, 2008.

5 Digital Publishing Questions for Seth Godin

5 Digital Publishing Questions for Seth Godin 5 Digital Publishing Questions for Seth Godin Today we interview Seth Godin,  American author, entrepreneur, marketer and public speaker. The amazing thing about Seth is that he uses all these skills for his publishing efforts. And some of his ideas for (digital) publishing are so great that we were bound to interview him. Let’s talk about the connection economy.Hi Seth! I was listening to your Ted Talk â€Å"This is broken† from 2006. What’s really broken in the publishing industry today? Discoverability? DRMs? Royalty-share model? Big 5 publishers?The problem is buried in plain sight, but once you see it, it becomes obvious: the entire model of book publishing (advances, returns, publicity, curation, DRM, all of it) is based on the idea that the customer is the bookstore.The bookstore with limited shelf space, the one that demands returns, the one that needs long lead times.Simple proof: every big publisher spends 20 times as much money and manpower on bookstores than they do dealing with readers.When bo okstores go away, then what? Hint: Amazon is not the new customer.Apart from Reedsy, what other innovations in the publishing space do you find interesting?I think the only innovation that’s worth paying attention to is the redefinition of what it even means to be a book publisher. What’s a book? What’s publishing? Who is the customer? What’s the new asset?In a connection economy, do publishers sell or profit from or enable connection? If we don’t, we’re done.You said that â€Å"Publishing is the act of taking a financial risk to curate some content and bring it to a group of people who didn’t know it existed†. How do you think self-published content should be curated?Readers of my book and my blog trust me to curate what I recommend. I’m not sure readers trust Amazon to curate the Kindle, or even Knopf to curate the books they see–because they’re just so much junk and so much noise, they don’t even know the labels, so there is no trust.Trust, of course, is the essence of the connection economy, and it’s way more powerful and far-reaching than brand or shelf space.So, I think the successful self-published author builds connection and thus trust by consistently delivering just a little more than what’s expected.What do you read? Where do you find inspiration?I read tons and tons of books about ‘business’ in quotes, but find less and less to like over the years. I read a lot of cultural history–from Guns, Germs and Steel to the brand new ‘Debt’. I love hard science fiction and read it often. I read a lot of Pema Chodron and Susan Piver and Steve Pinker and Dan Dennett and others that think about thinking. I try to find funny books, Sedaris, etc, but they’re so rare†¦No literary fiction for me. Not smart enough.You’re employing a new marketing strategy for your book, Your Turn. You send additional copies of the book to everyone who orders even a single copy because you want people to share it; can you speak about the marketing theory and your intentions behind this rather cutting-edge approach? And speaking of cutting-edge marketing, can you give some advice to newcomers to the indie marketplace who might be lacking in creativity when it comes to selling their books?Your Turn has been a great success, both creatively and commercially†¦ we’re closing in on 60,000 copies sold direct, in paper only. That’s pretty amazing for a self-published one-man show in 140 days or so.People want to share books, but you need to make it easy!As for advice, I am ready for your question:  my best advice  can be found here  and here. Remember:â€Å"Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You shou ld write one.†And regarding Kickstarter: â€Å"Kickstarter campaigns fail when the tribe of people who believe in the idea is too small†.Follow Seth and Reedsy on Twitter.Liked this interview? PLEASE give us a â€Å"recommend† on Medium where it was among the top 10 most voted stories. Seeing it celebrated is our biggest reward for producing good content.

Guidelines for Country Case Report ( Viet Nam) Essay

Guidelines for Country Case Report ( Viet Nam) - Essay Example on (ASEAN) in 1995, and thereby of the ASEAN Free Trade Area (AFTA), and signed memorandum of understanding for commercial cooperation with the European Union (USA International Business Publications 121). Moreover, Vietnam consents to all efforts in support of its economic development and foreign investment (122). Despite moderation of trade barriers and enhanced diplomatic relations with more than a hundred territories worldwide, Vietnam remains true to the communist ideals. The Vietnamese Communist Party (VCP) still has control of election of government officials, from the highest to the most minor positions; and prohibits establishment of independent political, religious and labor organizations (USA International Business Publications 122). This is one practice that does not correspond with the concepts of globalization; yet seems to have worked well in Vietnam, perhaps because the greater part of its population trusts that it serves the common good. In this case, it is safe to assume that Vietnam recognizes the advantages of international trade but views all states as autonomous (Harrison)—meaning, interdependence may exist but it does not force all states to follow a resolute pattern of governance as was intended for the Washington Consensus. From the surface, this realistic philosophy of Vietnam towards foreign affairs, that is, making certain actions to open itself to globalization yet is not willing to share sovereign powers with other actors (Brawley 47), appears to provoke conflict among those that consider themselves dominant. Following the game theory perspective, however, this can be associated to a game of stag hunt—wherein cooperation among actors is the key to seizing the best price, although delegation of a leader or each actor deciding on its own strategy does not significantly affect the aftermath of the event. As mentioned earlier, Vietnam puts diplomacy at the forefront of all its ventures; and should there be a risk of tension due to

Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 5

Marketing Plan - Essay Example Supplementing it will be rice and salad. Juices will also be served but this will also be squeezed in front of the customer and fulfill our health proposition. The total estimated cost of setting up the restaurant is estimated to be $70, 000. The selection of the products served by us is justified by many reasons. First and foremost is the inclusion of chicken in the eating menu of most of the people. This will give is an instant head-start because chicken preparations are liked by almost every single person. Secondly, from health and nutrition point of view, juices will also attract people. In a nutshell, chicken and juice will serve as a short-meal combination which can satisfy short span hunger and can be eaten before proper meals. Initially price will be set lower to attract customers and develop confidence in them of our food and service quality at reasonable prices. It will also be set keeping in mind what other restaurants serving the same item are charging for it. But we will fix the rate at slightly low. Place selected for the business is Downtown San Francisco where tourists come from all over the world and the place welcomes people from diverse culture. Because chicken is an item liked by almost all cultures and traditions, this place offers the most advantageous position to locate our business. Promotion strategies of our business will include radio announcements, pamphlet distribution, hoardings, newspaper advertisements and word-of-mouth publicity. Initially, discounts will be provided on family orders and inviting friends. We will also try to gain contracts at major shops and tourist destinations for serving our juices there. Later on when the business catches up, loyalty cards and rewards will be given to regular customers to retain them and get positive feedbacks and publicity. Our primary target market will be tourists who try each and every item selling at the place they visit.

Evaluating a Hotels Strengths and Weaknesses

Evaluating a Hotels Strengths and Weaknesses The hotels are constructed to provide visitors meals provisions, asylum but beside this some big hotels do provide bar, entertainment , casino, tour and travels, swimming pool facilities etc. hotels do provide all the customized furnished household that make relax travellers or visitors. Historically hotels are used for many functions, serving for business purposes, for social activities, for public assembly, for political purposes, for vacations, and for permanent residences. In short hotels are a vast industry. Hotels can be categorised into two kinds:- Chained hotel: when there are a numbers of hotel with the same brand name around the globe and all hotel possess same name and identical features. Its brand name is shared by many proprietors in return of fixed payment. (According to the tri hospitality consulting) The UK Chain Hotels sample is composed of 489 hotels with an average hotel size of 185 bedrooms. For example -Hilton hotels in UK. Independent hotel: Hotel that are run and managed by itself. It may have many other hotels by the same name at the different location but it does not allow other proprietor to use its brand name, For example -Burj al Arab(Dubai),white swan inn inyorkshire,42 the calls in Yorkshire etc. ABSTRACT Results of which kind of hotel industry is best suited to survive in a slowing economy is depends on market factors whereas other factors have less influence as cost drivers are restricted by the slower economy .chained hotel industries is very like the globalisation whereas independent hotel industries are very like to small business entrepreneur. Customers always expect responsive policies in terms of the facilities and services given to them. As a result the integration, strategy, proper planning for the expansion and analysis based on the information system always allows the proper coordination and proper measurement of the all factors which may act as constraint in the growth in the slower economy. SECTION 1- Any hotel, retail store and relevant business can be opened in two ways: Set its own name and create its own brand name. This way independent market strategy can be set up its own term and condition for all the policy. A hotel set in this way is termed as the chained hotel or a part of the independent hotels. Whereas another way is to buy a franchise and act according to the parameter set by the brand name owner. In the way, branding cost and advertisement cost get reduce down and cover the maximum number of the geographical area. A hotel set according in this way is termed as chain hotels. Example of the chained industries -MacDonalds, Intercontinental, Whitebread, permira , Here Macdonalds is presented in all areas across the UK and any proprietor can buy a franchise of the MacDonalds in return of the fixed payment. Hotel industry is getting shirked because of the depression in the spending power of the consumers and decrease in the room occupancy in the all hotel. Various company also decreasing the number of business trip by its executive in order to cost cutting so that respective company can survive in the recession. Bob Bailey, partner, Baker Tilly said: It is predicted by forty percent of European hotel executives that more than five hotel chains will go into insolvency in the coming year Following are the way to fight with the slowing in the economy:- The best way to fight with the recession is to increase share of the hotel in the market. Create packages for the premier tourist company or power company By creating loyalty to a particular group of the company so that these company will be the first to see the offers and add on provided by the hotel group. Hotel should talk to the supplier in order to get sum up marketing and advertisement. Hire entrepreneur who invent new idea as live in accommodation for the general staff in order to increase efficiency. COMPETITIVE THEORY MODELS: According to the porter, following five points are key point of the analysis of the complete market for planning, business development, making business development, analyse the competitors. Porters Five Forces of Competitive Position:- Existing competitive rivalry between suppliers Threat of new market entrants Bargaining power of buyers Power of suppliers Threat of substitute products (including technology change) Factor which do affect the competitive approach of any hotel:- Analysis of the competitor hotel: Analysis of the competitor shows the growth of the competitor hotels and their approaches, strategy, available hotels and their specific services in the particular ares, breakup of the fixed cost, and trends of the competitor hotels. New players in the hotel industry: Positive and negative point of the entering into the hotel industry at the particular time, Where is the geographical structure of the area, population breakup of the area, Resistance while entering into the competition for example -a hotel is going to open in the oxford city and the normal rent for 24 hours in that area is 50 pounds, so till the point that hotel is not going to enhance the services provided or lower the rents, the success of hotel is not guaranteed. Power of the Enterprises/hotel: This Factor including the reputation of the brand incurred in the market in that geographical area, type of the hotel i.e. is it a small-medium or a chain hotel? Geographical coverage of the hotel in the area, quality of the rooms and services. Customers buying power: Buyers choice, buyers number in that area i.e. ratio of the hotel to the customer, importance of the services i.e. some particular service (luxurious service) is required or not. Threat of the substitute: Legislatives change and implementation in the particular area change in the fashion with the change in time. One more factor involve in this very much as change in the market distribution. One more method SWOT (Strength, Weakness, opportunity, threat) analysis is an important part of the strategic planning model. The throughout environmental scan is divided into two parts:- INTERNAL ANALYSIS: STRENTHS or positive parts of the hotel/entrepreneurship are listed down. For example Cost advantages in the fixed cost, strong brand name, good reputation among power customer. WEAKNESS or negative parts of the hotel/entrepreneurship are listed down. For example-Bad location of the hotel, high cost structure, poor reputation etc. EXTERNAL ANALYSIS: -OPPORTUNITY may reveal the certain new opportunity for the great increase in the profit percentage of the hotel. A sense of increase in the luxury, Implementation of the latest technology for the measurement or human convinces. Osbourne (1995) argued that the entrepreneur must first identify an opportunity and then create a marketing and financial plan to  capitalise on the idea. THREATS: -changes in the external factor which causes the harm to the firm or hotel is known as threats. For example A change in the regulation of the hotel or firm. CHAINED HOTEL INDUSTRIES: According to the DELLOITE TOUCHE (UK budget hotel survey) 35% are leisure tourist, 57% are business transaction and almost all these transaction occurs in the chained hotels. Following is the chain penetration of the UK hotel industry: Whitebread( hotels-361,rooms-27555), Intercontinental ( hotels-188,rooms-25000), Hilton group (( hotels-75,rooms-14,794), Permira( hotels-231,rooms-12596),BIL( hotels-56,rooms-10761), Accor( hotels-79,rooms-10003), Premier lodge( hotels-131,rooms-8130), macdonalds, CHE and Jarvis hotels. In short, total these hotels contains 1,30K number of rooms.(source: Mintel company data) To some extent, the evidence-represented by the growth of multiples, especially in the fast-food and accommodation sectors over recent decades is incontrovertible. However, the extent to which multiples have taken market share and will continue to grow at the expense of smaller operators is more questionable. As several commentators have pointed out (for example Morrison, 1998)(reference-Alison Morrison and Rhodri Thomas) INDEPENDENT HOTELS STRETAGY: Peacock (1993) provides an alternative outlook in terms of the dynamics of the small business sector. He argues that standardisation inherent in chain operations -stifles  innovation. As a consequence, dynamic small firms might continue to thrive, even in prime  locations. Given the low barriers to entry, and the highly segmented nature of demand (reference-Alison Morrison and Rhodri Thomas) It is critical to recognise that a different and significant range of the management concern in the small hotel industries. Specially , the role played of the marketing ;quality section of the management ;importance and implementation of the information technology; the relationship between the business strategy and small independent hotel; business planning and growth ; and entrepreneurship. Webster (1998) states that strategic management plays the most important role in the growth of the independent hotel industries. A independent hotel seems to grow when feature of the firm and strategic decision taken by the firm overlaps. Although strategic decisions are important but if the other critical factors are absent:- Small hotels marketing is more distinctive than acknowledged Incorporation of the quality management with the operation and financial identity of the independent hotels When the bond between proper implementation of the strategy and implementation lacks. According to the strategy maps (book by HBS press) if an entrepreneur cannot measure the growth, you cannot hold it. In short, business growth occur only when for the independent hotel industries when there is proper synchronisation between ownership, firms characteristics , strategic decision made. STEP TO BE TAKEN BY INDEPENDENT HOTEL INDUSTRY IN THE ECONOMY SLOWDOWN TIME: In response to the slowed economy time, most independent hotelier lowered rates and slowed down the all kind of cost on the short term basis. It is not enough to compete with the chained hotel industries that have greater financial power to stay longer in the competition. Direct sale:- sale people always comes to meet their target as there is great demand for the respective hotel but if the demand is not appropriate in that case ROI falls for the sale representative . In that scenario, an independent hotel industry needs to fix a database for the potential businesses and contact them for the hotel usage. Example Case study(Hospitality e-business strategy) Key Customer Segments: Number of Searches on Major Search Engines in 07/08 The major hotel chains simply do not have the bandwidth to market to these locally based audiences. Itis up to the franchised hoteliers to identify and approach these local markets. As mentioned, the Internet is the preferred communication and marketing medium for all of these important customer  segments. If you do not speak to each of these audiences, you will lose most of them to your competition. Technology: For example free local phones and now a days a guest travel with the latest gadget so to survive and maintain the growth rate. Locally present:-chain based hotel industries main customer base is outside the community where the hotel is present. In order the positive points of the independent hotel is the cost factors. Independent hotel need to be a good active part of society as a result society will advertise that hotel in return. Internet:-Internet is the most cost effective and way to reach the potential users .here opportunity is equal for the chained hotel as well as independent hotel. The Positive side is this that -Independent hotel have less content, as a result they can keep updating their site as soon as possible than the chain hotels. Best services on the block:- Great services can overcome the price resistance and any loophole of the hotel. Hotel owner should maintain warm and service oriented people. Traditionally, it has been assumed that small businesses should use the same Management techniques as their larger counterparts (Welsh and White, 1981). However, research carried out on the relative effects of planning on the sales and profit performance of small businesses have shown both positive relationships between the planning function and sales/profits (Ackelsburg and Arlow, 1985; Bracker and Pearson, 1986; Jones, 1982; Schwenk and Shrader, 1993) and no relationship between the use of planning activities by small business owner/managers and performance (Gable and Topol, 1987; Robinson and Pearce, 1983; Robinson et al., 1986; Sexton and  van Auken, 1985). LIMITATION AND THE CHALLANGES OF THE HOTEL INDUSTRIES: The controls to monitor progress so that corrective actions can be implemented as and when A way of evaluating success and progress The controls process Set goals what do we want to achieve? Measure performance what is happening? Evaluate performance why is it happening? Take corrective action Fast changing world gives many challenges to the hotel industries. The success of the hotel industries depends upon the forces that will get changed by synchronisation with the world. To identify those driving force is the most compact and critical part for the surviving in the slow time of the industry. These driving forces may include the globalisation, knowledge based environment, employees, add on services, value addition to the customer who are repeating the experience. E-commerce is the main player of the hotel industry and hospitality industry. Hotels and tourism industry are interlinked so there is a need of well structured information system or intelligence system facilitate to access the hotel related to the tourism industries but many times information is highly fragmented and users are not able to extract the required information, In the hotel industries, usability and reusability is the measure of the consumers experience but research regarding users experience should properly analysed and implemented for further customers satisfaction. Globalisation is also the main challenge in these days as every company is expanding its consumers base as a result every domestic company is getting converted into multinational company. Tourism companies are making their base to the all countries as a result customer demands their known hotel to the other country as well. In that scenario, chain hotels industries do survive as there is no scope for the independent hotels. Renewal of services and those services get liked by the customer who are experiencing the same hotel second time as expectation keeps growing with the time. Employees and their stabilization with the same hotel: as employees increase their time with the same hotel, they expect increment in the salary but as salaries of the employees get high then cost also gets increase as a result profit decreased. Share-holders expectation is to rise in the rates of the return of the investment in the hotel industries by the financial institutions, For example-According to the International Union of Food, Agricultural, Hotel, Restaurant, Currently the ten largest international hotel chains average 12.3% returns to shareholders and are under pressure to match financial market leaders like Shangri-La and InterContinental Hotels Group (IHG) which return 16% to shareholders every year. As a result more pressure on the hotel industries to cut cost and increase profit. Continuous restructuring and employment insecurity: -frequent and fast change in the ownership and management as a result of the private equity funds increase the insecurities among the employees.

Effective Approaches in Leadership and Management Essay

The arrangement of health care system has reciprocated in regard to provide quality and modest care. The treatment of healthcare facilities have changeover at different levels in speciality care and acute illnesses to defensive health plan. The changes have seized effective direct approaches and delivery care. With the effort to balance the demands of patient needs in health care, many considerations are made including adjustments with budgets, decreasing excessive costs, and practicing effective means of delivery care. Nurses are challenged to keep up to a work environment that requires continual changes. The nursing industry today faces shortage, as many nurses have low job satisfaction, high compassion fatigue, and the patient ratios levels associate immense acuity. Furthermore, these factors have resulted in patient satisfaction and medical reimbursements. Notwithstanding all the identified issues and its effects, few nursing facilities are growing to next level to identify and p romote nursing skills by setting framework to endeavour to gain Magnet status. This paper will focus in comparing and contrasting the expectations of the nursing managers and leaders approaches that may use in regard to magnet status. Magnet status is best defined by Miriam Hospital as ‘ a designation that is rewarded to hospitals for the concept of Magnet Culture; it is a working environment which enables nurses to practice and focus on skilful nursing, involving bedside decision making, nursing development and involvement, competent education, and promote nursing leadership skills (Miriam Hospital, n. d. ) The birth of magnet status undertook in beginning of 1980’s when some hospitals were practicing new retaining ideas for nursing staff with motivation for patient care. Therefore, this concept was developed after few researches and finally it was made official through an article named: â€Å"Magnet Hospitals: Attraction and Retention of Professional Nurses,† written and published in 1983 by Dr. McClure president of the American Academy of Nursing (AAN), professor at New York University, and a member of the original task force (Hawke, 2004). Statistics prove that Magnet hospitals have superlative patient satisfaction scores, protected patient environments, minority of repeat admissions, and improved patient outcome. It is vital that various pre-requisites and qualifications must be met and maintained to execute the concept of Magnet status. The nursing leadership  and management work in synchronization with their defined roles to achieve the goals of completing the tasks by establishing nursing staff participation needed to achieve skilful nursing. In order to receive accurate results, it is essential to define roles and target essential outcomes. According to Huber (2010), the aspect of management is to cater the resources that are required to achieve the target goal of organisation. A manager is expected to plan, organise and implement strategies from an organizing high level to enable the outline of requirements to meet the goal. The manager is responsible to practice the policies and procedures and carry them appro priately. In order to achieve Magnet status, the nurse manager needs to survey the patients and staff to identify and construct the areas of weakness that would improve the patient satisfaction. Some of the basic actions include financial stability by reducing the amount of waste, safeguarding medical reimbursement with patient satisfaction, and nursing practices that mirror decisions like bedside reporting, friendly patient care education, and timely rounding. The nursing leader is expected to provide assistant to the nurse manager in achieving goals by promoting smooth work flows through communication, and provide better understanding of their overall vision, and reasoning why these adjustments are necessary. The nursing leader can accomplish this by promoting trust and endeavouring mutual consent while managing issues (The difference between leadership and management, 2012). In comparison and contrast of the nursing managers and leader approaches there are few points to be considered. In ma nagement, the goals are carried out with the help of managers within the organisation. Whereas the leaders help to identify and develop new approaches to the issues emerging in the organisation. The managers work to fulfil the goals and continue to do, whereas the leaders undergo risks to challenge people and new ideas to break the chain (The difference between leadership and management, 2012). Frellick (2011) states that Magnet concept is created to facilitate and empower shared decision-making and accountability process. To achieve success in this concept, the healthcare facilities need to master in the regulations well known as the ‘Fourteen Forces of Magnetism’, it consists of the new levels in nursing management, encouraging strong participation, and place where nurses are recognised and are able to contribute to the top management. In addition, one more key to success if  the interdisciplinary relationships; it means the members of each department of healthcare are able to co-ordinate and work together; such as nurses, physicians, pharmacists and t herapists. Leadership aims on mutual consent of all team members and promotes respect and involvement of all departments, shared responsibilities and leadership style for actions. It is an necessary personal approach of the writer that personal involvement is the key for building working relationships between management and leadership professionals as they both promotes the organisational goals. If the nursing professionals have opinions and ideas that matters for the wellbeing of the patient satisfaction, then an extra effort to highlight the need is essential. Any new idea is difficult to execute without the commitment and facilitation of the managers and leaders and also among the other parties involved. Real efforts and success can be achieved by working together as a team, and aiming to contribute in a continuous methods in healthcare facilities for total patient satisfaction. References Frellick, M. (2011). A Path to Nursing Excellence. Hospitals & Health Networks. Advance online publication. Retrieved from Frequently Asked Questions (FAQs) about Magnet. (2013). Retrieved from Hawke, M. (2004, January). Magnet Status Attracts Mettle. Nursing Spectrum, 19-21. Retrieved from Huber, D. L. (2010). Leadership and Nursing Care Management (4th ed.). Retrieved from Miriam Hospital. (n.d.). Retrieved from The difference between leadership and management. (2012). Retrieved from