Evaluating a Hotels Strengths and Weaknesses

Evaluating a Hotels Strengths and Weaknesses The hotels are constructed to provide visitors meals provisions, asylum but beside this some big hotels do provide bar, entertainment , casino, tour and travels, swimming pool facilities etc. hotels do provide all the customized furnished household that make relax travellers or visitors. Historically hotels are used for many functions, serving for business purposes, for social activities, for public assembly, for political purposes, for vacations, and for permanent residences. In short hotels are a vast industry. Hotels can be categorised into two kinds:- Chained hotel: when there are a numbers of hotel with the same brand name around the globe and all hotel possess same name and identical features. Its brand name is shared by many proprietors in return of fixed payment. (According to the tri hospitality consulting) The UK Chain Hotels sample is composed of 489 hotels with an average hotel size of 185 bedrooms. For example -Hilton hotels in UK. Independent hotel: Hotel that are run and managed by itself. It may have many other hotels by the same name at the different location but it does not allow other proprietor to use its brand name, For example -Burj al Arab(Dubai),white swan inn inyorkshire,42 the calls in Yorkshire etc. ABSTRACT Results of which kind of hotel industry is best suited to survive in a slowing economy is depends on market factors whereas other factors have less influence as cost drivers are restricted by the slower economy .chained hotel industries is very like the globalisation whereas independent hotel industries are very like to small business entrepreneur. Customers always expect responsive policies in terms of the facilities and services given to them. As a result the integration, strategy, proper planning for the expansion and analysis based on the information system always allows the proper coordination and proper measurement of the all factors which may act as constraint in the growth in the slower economy. SECTION 1- Any hotel, retail store and relevant business can be opened in two ways: Set its own name and create its own brand name. This way independent market strategy can be set up its own term and condition for all the policy. A hotel set in this way is termed as the chained hotel or a part of the independent hotels. Whereas another way is to buy a franchise and act according to the parameter set by the brand name owner. In the way, branding cost and advertisement cost get reduce down and cover the maximum number of the geographical area. A hotel set according in this way is termed as chain hotels. Example of the chained industries -MacDonalds, Intercontinental, Whitebread, permira , Here Macdonalds is presented in all areas across the UK and any proprietor can buy a franchise of the MacDonalds in return of the fixed payment. Hotel industry is getting shirked because of the depression in the spending power of the consumers and decrease in the room occupancy in the all hotel. Various company also decreasing the number of business trip by its executive in order to cost cutting so that respective company can survive in the recession. Bob Bailey, partner, Baker Tilly said: It is predicted by forty percent of European hotel executives that more than five hotel chains will go into insolvency in the coming year Following are the way to fight with the slowing in the economy:- The best way to fight with the recession is to increase share of the hotel in the market. Create packages for the premier tourist company or power company By creating loyalty to a particular group of the company so that these company will be the first to see the offers and add on provided by the hotel group. Hotel should talk to the supplier in order to get sum up marketing and advertisement. Hire entrepreneur who invent new idea as live in accommodation for the general staff in order to increase efficiency. COMPETITIVE THEORY MODELS: According to the porter, following five points are key point of the analysis of the complete market for planning, business development, making business development, analyse the competitors. Porters Five Forces of Competitive Position:- Existing competitive rivalry between suppliers Threat of new market entrants Bargaining power of buyers Power of suppliers Threat of substitute products (including technology change) Factor which do affect the competitive approach of any hotel:- Analysis of the competitor hotel: Analysis of the competitor shows the growth of the competitor hotels and their approaches, strategy, available hotels and their specific services in the particular ares, breakup of the fixed cost, and trends of the competitor hotels. New players in the hotel industry: Positive and negative point of the entering into the hotel industry at the particular time, Where is the geographical structure of the area, population breakup of the area, Resistance while entering into the competition for example -a hotel is going to open in the oxford city and the normal rent for 24 hours in that area is 50 pounds, so till the point that hotel is not going to enhance the services provided or lower the rents, the success of hotel is not guaranteed. Power of the Enterprises/hotel: This Factor including the reputation of the brand incurred in the market in that geographical area, type of the hotel i.e. is it a small-medium or a chain hotel? Geographical coverage of the hotel in the area, quality of the rooms and services. Customers buying power: Buyers choice, buyers number in that area i.e. ratio of the hotel to the customer, importance of the services i.e. some particular service (luxurious service) is required or not. Threat of the substitute: Legislatives change and implementation in the particular area change in the fashion with the change in time. One more factor involve in this very much as change in the market distribution. One more method SWOT (Strength, Weakness, opportunity, threat) analysis is an important part of the strategic planning model. The throughout environmental scan is divided into two parts:- INTERNAL ANALYSIS: STRENTHS or positive parts of the hotel/entrepreneurship are listed down. For example Cost advantages in the fixed cost, strong brand name, good reputation among power customer. WEAKNESS or negative parts of the hotel/entrepreneurship are listed down. For example-Bad location of the hotel, high cost structure, poor reputation etc. EXTERNAL ANALYSIS: -OPPORTUNITY may reveal the certain new opportunity for the great increase in the profit percentage of the hotel. A sense of increase in the luxury, Implementation of the latest technology for the measurement or human convinces. Osbourne (1995) argued that the entrepreneur must first identify an opportunity and then create a marketing and financial plan to  capitalise on the idea. THREATS: -changes in the external factor which causes the harm to the firm or hotel is known as threats. For example A change in the regulation of the hotel or firm. CHAINED HOTEL INDUSTRIES: According to the DELLOITE TOUCHE (UK budget hotel survey) 35% are leisure tourist, 57% are business transaction and almost all these transaction occurs in the chained hotels. Following is the chain penetration of the UK hotel industry: Whitebread( hotels-361,rooms-27555), Intercontinental ( hotels-188,rooms-25000), Hilton group (( hotels-75,rooms-14,794), Permira( hotels-231,rooms-12596),BIL( hotels-56,rooms-10761), Accor( hotels-79,rooms-10003), Premier lodge( hotels-131,rooms-8130), macdonalds, CHE and Jarvis hotels. In short, total these hotels contains 1,30K number of rooms.(source: Mintel company data) To some extent, the evidence-represented by the growth of multiples, especially in the fast-food and accommodation sectors over recent decades is incontrovertible. However, the extent to which multiples have taken market share and will continue to grow at the expense of smaller operators is more questionable. As several commentators have pointed out (for example Morrison, 1998)(reference-Alison Morrison and Rhodri Thomas) INDEPENDENT HOTELS STRETAGY: Peacock (1993) provides an alternative outlook in terms of the dynamics of the small business sector. He argues that standardisation inherent in chain operations -stifles  innovation. As a consequence, dynamic small firms might continue to thrive, even in prime  locations. Given the low barriers to entry, and the highly segmented nature of demand (reference-Alison Morrison and Rhodri Thomas) It is critical to recognise that a different and significant range of the management concern in the small hotel industries. Specially , the role played of the marketing ;quality section of the management ;importance and implementation of the information technology; the relationship between the business strategy and small independent hotel; business planning and growth ; and entrepreneurship. Webster (1998) states that strategic management plays the most important role in the growth of the independent hotel industries. A independent hotel seems to grow when feature of the firm and strategic decision taken by the firm overlaps. Although strategic decisions are important but if the other critical factors are absent:- Small hotels marketing is more distinctive than acknowledged Incorporation of the quality management with the operation and financial identity of the independent hotels When the bond between proper implementation of the strategy and implementation lacks. According to the strategy maps (book by HBS press) if an entrepreneur cannot measure the growth, you cannot hold it. In short, business growth occur only when for the independent hotel industries when there is proper synchronisation between ownership, firms characteristics , strategic decision made. STEP TO BE TAKEN BY INDEPENDENT HOTEL INDUSTRY IN THE ECONOMY SLOWDOWN TIME: In response to the slowed economy time, most independent hotelier lowered rates and slowed down the all kind of cost on the short term basis. It is not enough to compete with the chained hotel industries that have greater financial power to stay longer in the competition. Direct sale:- sale people always comes to meet their target as there is great demand for the respective hotel but if the demand is not appropriate in that case ROI falls for the sale representative . In that scenario, an independent hotel industry needs to fix a database for the potential businesses and contact them for the hotel usage. Example Case study(Hospitality e-business strategy) Key Customer Segments: Number of Searches on Major Search Engines in 07/08 The major hotel chains simply do not have the bandwidth to market to these locally based audiences. Itis up to the franchised hoteliers to identify and approach these local markets. As mentioned, the Internet is the preferred communication and marketing medium for all of these important customer  segments. If you do not speak to each of these audiences, you will lose most of them to your competition. Technology: For example free local phones and now a days a guest travel with the latest gadget so to survive and maintain the growth rate. Locally present:-chain based hotel industries main customer base is outside the community where the hotel is present. In order the positive points of the independent hotel is the cost factors. Independent hotel need to be a good active part of society as a result society will advertise that hotel in return. Internet:-Internet is the most cost effective and way to reach the potential users .here opportunity is equal for the chained hotel as well as independent hotel. The Positive side is this that -Independent hotel have less content, as a result they can keep updating their site as soon as possible than the chain hotels. Best services on the block:- Great services can overcome the price resistance and any loophole of the hotel. Hotel owner should maintain warm and service oriented people. Traditionally, it has been assumed that small businesses should use the same Management techniques as their larger counterparts (Welsh and White, 1981). However, research carried out on the relative effects of planning on the sales and profit performance of small businesses have shown both positive relationships between the planning function and sales/profits (Ackelsburg and Arlow, 1985; Bracker and Pearson, 1986; Jones, 1982; Schwenk and Shrader, 1993) and no relationship between the use of planning activities by small business owner/managers and performance (Gable and Topol, 1987; Robinson and Pearce, 1983; Robinson et al., 1986; Sexton and  van Auken, 1985). LIMITATION AND THE CHALLANGES OF THE HOTEL INDUSTRIES: The controls to monitor progress so that corrective actions can be implemented as and when A way of evaluating success and progress The controls process Set goals what do we want to achieve? Measure performance what is happening? Evaluate performance why is it happening? Take corrective action Fast changing world gives many challenges to the hotel industries. The success of the hotel industries depends upon the forces that will get changed by synchronisation with the world. To identify those driving force is the most compact and critical part for the surviving in the slow time of the industry. These driving forces may include the globalisation, knowledge based environment, employees, add on services, value addition to the customer who are repeating the experience. E-commerce is the main player of the hotel industry and hospitality industry. Hotels and tourism industry are interlinked so there is a need of well structured information system or intelligence system facilitate to access the hotel related to the tourism industries but many times information is highly fragmented and users are not able to extract the required information, In the hotel industries, usability and reusability is the measure of the consumers experience but research regarding users experience should properly analysed and implemented for further customers satisfaction. Globalisation is also the main challenge in these days as every company is expanding its consumers base as a result every domestic company is getting converted into multinational company. Tourism companies are making their base to the all countries as a result customer demands their known hotel to the other country as well. In that scenario, chain hotels industries do survive as there is no scope for the independent hotels. Renewal of services and those services get liked by the customer who are experiencing the same hotel second time as expectation keeps growing with the time. Employees and their stabilization with the same hotel: as employees increase their time with the same hotel, they expect increment in the salary but as salaries of the employees get high then cost also gets increase as a result profit decreased. Share-holders expectation is to rise in the rates of the return of the investment in the hotel industries by the financial institutions, For example-According to the International Union of Food, Agricultural, Hotel, Restaurant, Currently the ten largest international hotel chains average 12.3% returns to shareholders and are under pressure to match financial market leaders like Shangri-La and InterContinental Hotels Group (IHG) which return 16% to shareholders every year. As a result more pressure on the hotel industries to cut cost and increase profit. Continuous restructuring and employment insecurity: -frequent and fast change in the ownership and management as a result of the private equity funds increase the insecurities among the employees.

Effective Approaches in Leadership and Management Essay

The arrangement of health care system has reciprocated in regard to provide quality and modest care. The treatment of healthcare facilities have changeover at different levels in speciality care and acute illnesses to defensive health plan. The changes have seized effective direct approaches and delivery care. With the effort to balance the demands of patient needs in health care, many considerations are made including adjustments with budgets, decreasing excessive costs, and practicing effective means of delivery care. Nurses are challenged to keep up to a work environment that requires continual changes. The nursing industry today faces shortage, as many nurses have low job satisfaction, high compassion fatigue, and the patient ratios levels associate immense acuity. Furthermore, these factors have resulted in patient satisfaction and medical reimbursements. Notwithstanding all the identified issues and its effects, few nursing facilities are growing to next level to identify and p romote nursing skills by setting framework to endeavour to gain Magnet status. This paper will focus in comparing and contrasting the expectations of the nursing managers and leaders approaches that may use in regard to magnet status. Magnet status is best defined by Miriam Hospital as ‘ a designation that is rewarded to hospitals for the concept of Magnet Culture; it is a working environment which enables nurses to practice and focus on skilful nursing, involving bedside decision making, nursing development and involvement, competent education, and promote nursing leadership skills (Miriam Hospital, n. d. ) The birth of magnet status undertook in beginning of 1980’s when some hospitals were practicing new retaining ideas for nursing staff with motivation for patient care. Therefore, this concept was developed after few researches and finally it was made official through an article named: â€Å"Magnet Hospitals: Attraction and Retention of Professional Nurses,† written and published in 1983 by Dr. McClure president of the American Academy of Nursing (AAN), professor at New York University, and a member of the original task force (Hawke, 2004). Statistics prove that Magnet hospitals have superlative patient satisfaction scores, protected patient environments, minority of repeat admissions, and improved patient outcome. It is vital that various pre-requisites and qualifications must be met and maintained to execute the concept of Magnet status. The nursing leadership  and management work in synchronization with their defined roles to achieve the goals of completing the tasks by establishing nursing staff participation needed to achieve skilful nursing. In order to receive accurate results, it is essential to define roles and target essential outcomes. According to Huber (2010), the aspect of management is to cater the resources that are required to achieve the target goal of organisation. A manager is expected to plan, organise and implement strategies from an organizing high level to enable the outline of requirements to meet the goal. The manager is responsible to practice the policies and procedures and carry them appro priately. In order to achieve Magnet status, the nurse manager needs to survey the patients and staff to identify and construct the areas of weakness that would improve the patient satisfaction. Some of the basic actions include financial stability by reducing the amount of waste, safeguarding medical reimbursement with patient satisfaction, and nursing practices that mirror decisions like bedside reporting, friendly patient care education, and timely rounding. The nursing leader is expected to provide assistant to the nurse manager in achieving goals by promoting smooth work flows through communication, and provide better understanding of their overall vision, and reasoning why these adjustments are necessary. The nursing leader can accomplish this by promoting trust and endeavouring mutual consent while managing issues (The difference between leadership and management, 2012). In comparison and contrast of the nursing managers and leader approaches there are few points to be considered. In ma nagement, the goals are carried out with the help of managers within the organisation. Whereas the leaders help to identify and develop new approaches to the issues emerging in the organisation. The managers work to fulfil the goals and continue to do, whereas the leaders undergo risks to challenge people and new ideas to break the chain (The difference between leadership and management, 2012). Frellick (2011) states that Magnet concept is created to facilitate and empower shared decision-making and accountability process. To achieve success in this concept, the healthcare facilities need to master in the regulations well known as the ‘Fourteen Forces of Magnetism’, it consists of the new levels in nursing management, encouraging strong participation, and place where nurses are recognised and are able to contribute to the top management. In addition, one more key to success if  the interdisciplinary relationships; it means the members of each department of healthcare are able to co-ordinate and work together; such as nurses, physicians, pharmacists and t herapists. Leadership aims on mutual consent of all team members and promotes respect and involvement of all departments, shared responsibilities and leadership style for actions. It is an necessary personal approach of the writer that personal involvement is the key for building working relationships between management and leadership professionals as they both promotes the organisational goals. If the nursing professionals have opinions and ideas that matters for the wellbeing of the patient satisfaction, then an extra effort to highlight the need is essential. Any new idea is difficult to execute without the commitment and facilitation of the managers and leaders and also among the other parties involved. Real efforts and success can be achieved by working together as a team, and aiming to contribute in a continuous methods in healthcare facilities for total patient satisfaction. References Frellick, M. (2011). A Path to Nursing Excellence. Hospitals & Health Networks. Advance online publication. Retrieved from Frequently Asked Questions (FAQs) about Magnet. (2013). Retrieved from Hawke, M. (2004, January). Magnet Status Attracts Mettle. Nursing Spectrum, 19-21. Retrieved from Huber, D. L. (2010). Leadership and Nursing Care Management (4th ed.). Retrieved from Miriam Hospital. (n.d.). Retrieved from The difference between leadership and management. (2012). Retrieved from

The Most Incredibly Overlooked Answer for Society Should Fight with Anorexia Argumentative Essay

The Most Incredibly Overlooked Answer for Society Should Fight with Anorexia Argumentative Essay Society Should Fight with Anorexia Argumentative Essay Explained Utilise the assistance of our service and don't fret about how you complete the school. With the assistance of a nutritionist, the individual will also be certain to get the all correct vitamins and minerals that the body was deprived of. The body employs all defenses to resist the strain. The transition between the pieces of the essay is also important as it determines the stream of your work. Vital Pieces of Society Should Fight with Anorexia Argumentative Essay Together with the UK Essay Help undergraduates find it impossible to be worried about the time but delight in a complete life. Perhaps, Africa realized the value of women at an extremely early age, but it doesn't continue being as a result of the worldwide patriarchal system. 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Argumentative essay is just one of the college essays usually examined as the last project for students for middle schools, only because it involves a good deal of investigation and one needs to produce assumptions. It's quite vital to comprehend what characteristics of creating an essay. Consider us for your health care school essay assist and get excellent scores. Knowing the measures taken to compose an essay on discrimination is important before writing a customized research paper on the topic in question. The article was prepared in recognition of how students are often uncertain when it has to do with selecting from medical argumentative essay topics. To start with, discrimination is an incredibly popular argumentative topic among essay writers. Remarkable essay writing isn't only related to the topic is chosen for the essay but in addition contingent on the structure and the plan that's made for writing the essay. 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The Do's and Don'ts of Society Should Fight with Anorexia Argumentative Essay To learn how to cure Judy Jones, to begin with, there's a need to know the origin of anorexia nervosa and the chief therapies that psychologists use while working with similar problematic troubles. The media plays an important part in the onset of eating disorders. A lot of the diets on the marketplace right now are also unhealthy. While environmental factors alone can't cause an eating disorder, many folks have pointed to the function of social pressures for thinness for a component that could have an effect on individuals who might be genetically predisposed to eat ing disorders. There are lots of ways to compose your thesis, but the very best approach is using the question and answer format. It's possible for you to visit us to secure more info on any subject that's in question in medical school. It is clear that the matter is deeper than it seems. 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The Human Brain Size and Development Essay - 1551 Words

Over time, the human brain has evolved into an amazing organ of the human body. It can store a lot of information that is essential to the survival of the human race, and being successful in life. The brain has evolved and grown, it has always been hard to figure out what caused the growth and development. Microcephalin and the abnormal spindle-like microcephaly-associated, or ASPM, proteins are the genes that are responsible for brain size and development, and are responsible for the mutations observed in affected individuals that result in truncated gene products. Among all of the mammals, humans have an exceptionally big brain relative to their body size. The ASPM gene is proven to be an important genetic component in the evolutionary†¦show more content†¦This causes scientists to believe that the ASPM gene played a big role in primate brain evolution, and it also suggests that the genetic basis of brain evolution may be strongly conserved and strong developmental constra ints may limit the way in which brain development can respond to selection (Montgomery). A recent study found that the interspecies comparisons of ASPM orthologs have shown that the ASPM gene has a greater protein size, which causes the larger brain size. Since this was found, it shows how the ASPM gene has been a major factor in determining how the brain has been growing. The increase in protein size across the species is due to the increased number of IQ repeats, which suggests that the specific changes in the ASPM gene may be very influential for the evolution of the central nervous system (â€Å"Accelerated Evolution†). Since the ASPM gene may influence the evolution of the central nervous system, it has opened many new studies about what else the ASPM gene may have helped evolve. The ASPM gene was studied by a team of researchers to try to explain the evolution of the gene. They analyzed ASPM CDSs from six primate species, which included the human, chimpanzee, gorilla, o rangutan, rhesus macaque, and the African green monkey. The ASPM genes showed about the same overall length and domain structure for each of the primates. Since they were all about the same overall length and domain, it suggests that the expansionShow MoreRelatedThe Human Brain Is The Product Of Adaptation And Not Unique Amongst Other Species968 Words   |  4 PagesEvolutionary theorists argue the human brain is the product of adaptation and not unique amongst other species. Suzana Herculano-Houzel argues the human brain is merely an evolved form of a prior ape brain. 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